Understanding Business Culture in India

The business culture in each country says a lot about the country as a whole. The business culture in India is no exception. The tech industry is booming in India; therefore, India churns out tens of thousands of management and engineering graduates each yearcultivating a young, highly-skilled workforceCompanies in the Informational Technology (IT) sector would be wise to do business in India. 

Indians are typically guided by their respective belief systems and their shared values. They strongly value their elders and respect hierarchy. Like in many Asian culturesthe concept of “saving face”, or avoiding blame or any type of shameful situation, can affect the way decisions are made while conducting business in India. Understanding the business culture in India helps a company succeed in the Indian market. Keep reading to learn about the unique business culture in India. 

Taj Mahal, India


A simple, firm handshake is the standard way to greet men and women in a business setting, regardless of age or seniority. There are some Indians that may use “namaste”, a common greeting that involves pressing your palms together with a finger pointing upwards and accompanied with a slight bow. When one enters a business meeting, greet the most senior person first.  

Communication and Body Language 

More than 22 major languages and dialects are spoken in India; however, the official languages are Hindi and English. The business language spoken in India is English, which will make managing a global team a lot easier than dealing with a language barrier.  

Indians are generally animated and expressive. They will use body language as a way to convey messages that one may not pick up verbally. It is important to note that showing the soles of your feet or shoes, or pointing your feet towards someone is considered disrespectful. Since Indians place significance on formal titles, such as doctor or professor, it is encouraged to address those with authority by their formal titles.  

man paddling in boat in Indian river

Role of Hierarchy 

India is considered a hierarchical society. Depending on the type of Indian business you are engaging with, it is uncommon for middle-management to have the authority to make decisions. It is important to make sure that the person you are negotiating with has the seniority to commit to business and partner decisions. Different roles are strictly defined and tasks like manual labor should only be done by a specific person.  

Business Meetings 

Small talk before a meeting is common and encouraged. In a business setting, Indians may ask about your family or your background as a way to get to know you better. Show an interest in things that are not business related and talk about something that happened on the way to the meeting or the weather. Since small talk is encouraged, business meetings may start a few minutes later than scheduled. 

Business meetings in India may not come to a decision, but most likely will include a meal. When pitching an idea, be prepared to hear “maybe” or “I’m not sure”. In an effort to save face, Indians consider a direct “no” too confrontational. Reframe the question to be open-ended if possible so that “no” is not a possible answer. 

Cultural and language barriers can get in the way of effectively running a global team, to learn more about how to overcome language barriers in the workplace, check out our 5 Steps to Overcoming Language Barriers in the WorkplaceNNRoad’s trusted experts understand the different business cultures around the world so that you are better equipped to conduct business wherever you intend to go. NNRoad also provides employment services, company formation, payroll and tax, and benefits. Contact us today!